Flitpay Web
Project Overview
Flitpay is a cryptocurrency exchange dedicated to making crypto trading simple, transparent, and intuitive for Indian users. Over three years, I have designed every feature, layout, and experience on the Flitpay website, taking complete ownership from research to final handoff.
Objective: Deliver a web experience that simplifies crypto complexity, builds trust, and ensures users feel confident trading online.
[Insert hero banner mockup: Web “before vs after” landing page overview]
Design Process
Understanding the Product & Users
Crypto can be complex and intimidating for new users.
Challenges:
Approach:
Information Architecture & Wireframes
I structured complex flows such as crypto balances, transactions, deposits, and exchanges into intuitive web navigation.
Wallet segmentation: INR Wallet, Crypto Wallet, Earn Wallet
Navigation logic: Clear, consistent, and scalable
Visual Design System & Consistency
Developed a web-first design style guide for scalability
Focused on readability, accessibility, and dark/light themes
Created reusable UI components for consistency
Major Web Modules
1. Landing Page
Problem: The homepage lacked clarity and effective conversion focus.
Solution: Redesigned hero and CTA sections, simplified content hierarchy, and added visual storytelling.
Impact: Improved engagement and first-time user onboarding.
2. Earn Module
Problem: Users struggled to find and understand passive income opportunities.
Solution: Product Page + Earn detail pages with clear Profit, progress, and easy access.
Impact: Increased user interaction and retention.
3. Exchange (Core Functionality)
Problem: Trading interface was confusing; market depth and order placement were unclear.
Solution: Redesigned web exchange layout with clear market visibility, order placement, and data visualization.
Impact: Reduced friction, increased trading activity.
4. Referral and Rewards Module
Problem: Word-of-mouth growth was low.
Solution: Gamified flows, visual reward progress, and milestone tracking.
Impact: Higher referral conversions and user advocacy.
5. About Us & Fees Modules
Problem: Transparency and trust were weak.
Solution: Clear storytelling, simple fees tables, and trust-driven web design cues.
Impact: Improved credibility and user confidence.
6. User Profile Section
Problem: Navigation across Profile, Security, Payments, Activity, and Support was fragmented.
Solution: Modular web layout with segmented tabs and quick-access settings.
Impact: Simplified profile management and improved user confidence.
7. Wallets Module
Problem: Complex wallet and transaction flows created confusion.
Solution: Modularized dashboards for Crypto Wallet, INR Wallet, and Earn Wallet with real-time balances and transactions.
Impact: Clear financial overview and simplified management.
8. Crypto Coins Marketplace & Coin Profile
Problem: Discovering coins, comparing market data, and accessing detailed insights lacked clarity and structure, making decision-making difficult for users.
Solution: Designed an intuitive Coins Marketplace with clear categorization, real-time data visibility, and powerful filters. The Coin Detail Page was reimagined with a structured information hierarchy, interactive charts, key metrics, and streamlined action buttons.
Impact: Improved discoverability, deeper user engagement, and faster decision-making across trading journeys.
9. Deposit & Withdrawal Detail Page
Problem: Deposit and withdrawal flows lacked clarity, leading to user errors, uncertainty around status, and reduced trust during transactions.
Solution: Designed a detailed, step-by-step web flow with clear contextual guidance, status indicators, real-time validation, and transparent transaction details at every stage.
Impact: Reduced transaction errors, increased user confidence, and improved overall trust in fund movements.
10. Gift Card (Landing + Dashboard)
Problem: Feature lacked web engagement and festive appeal.
Solution: Redesigned landing and dashboard pages with gifting aesthetics.
Impact: Boosted adoption during festive campaigns.
Upcoming / Not Yet Live/ Campaign Web Modules
Web3, Dashboard, Coin Voting, Crypto Loan, Flitpay Cricket Worldcup, The Cricket Mania
Designed with forward-thinking UI and modular scalability
Demonstrates Flitpay’s innovative web ecosystem direction
Impact & Learnings
Improved UX consistency across 10+ web modules
Simplified complex financial flows, increasing trust and usability metrics
Strengthened Flitpay’s brand personality and digital credibility
Key takeaway: Designing for trust, clarity, and scale in a web financial ecosystem.
"The redesign reduced transaction friction, improved trust signals across all redesigned modules, and balanced beginner clarity with advanced trading precision without fragmenting the system."
Thankyou ❤️
